August 7, 2013
FOR IMMEDIATE RELEASE
MR13-03

Inspired Cyclist Raises $2500 for Hospice Care

This weekend Stuart Berry will ride his bike 170 kms round trip from Victoria to Salt Spring Island and back to raise money and awareness for hospice care. He’s participating in the Cycle of Life Tour.

Stuart is riding to support hospice care. But he’s also riding to support his colleagues at Think Communications, where this cause is a personal one.

Think business owners, David Saele and Tony Woods both recently lost parents to cancer. They experienced first hand the difficulty families face when home care for a terminally ill loved one becomes insufficient.

“Awareness is very near and dear to me now,” explains Saele. “I noticed the Cycle of Life Tour poster and thought this is awesome, perfect timing.”

When Saele suggested Think support the Cycle of Life Tour at a staff meeting, Berry, Sr. Account Manager at Think and an avid cyclist, agreed to join the ride.

“He volunteered to represent us. He’s seen what we went through,” Saele continues. “Going through the whole process, the devastating news, the deterioration. It’s just so tough.”

Approximately thirty local cyclists will participate in the third annual Cycle of Life Tour that will take place on August 10th and 11th. Each cyclist has committed to raise a minimum of $300 dollars in pledges.

Graham Robertson, founder, organizer and 2011 cyclist for the Tour states, “Stuart was the last registered rider. He signed up on the registration cut off date. He’s our second largest fundraiser and he’s accomplished that in the shortest time.”

Berry and the team at Think have raised almost $2500 and they’re still going. The funds raised for hospice care support essential end-of-life palliative care, counseling, bereavement support, and at-home patient care.

“The love and compassion of the hospice volunteers was extraordinary,” states Saele. “They had the ability to put my mom at ease without forgetting the family, to put us at ease as well. They are truly angels on earth.”

Roughly 50% of Victoria Hospice’s annual operating costs are not covered by our health care system and must be funded through community donations and events like the Cycle of Life Tour.

One hundred percent of the pledges raised by riders will go towards providing financial support to hospice care because of the Cycle of Life Tour’s generous sponsors, Berwick Royal Oak, Acacia Integrative Health, Cordova Bay Records, Victoria Charitable Fire Fighters’ Association, Fort Street Cycle, TriStars Training, Thrifty Foods and Island Mediquip.

This year’s Cycle of Life Tour will support the Victoria, Cowichan Valley, Salt Spring Island and Sooke Hospice Societies. The Cycle of Life Tour 2013 is estimating a donation of approximately $20,000 will be made to hospice care at the conclusion of this year’s event.

To find out how you can sponsor a rider or for more information about the Cycle of Life Tour, please visit www.cycleoflifetour.ca.

Media Contact:

Graham Robertson
c: 250.686.1272 graham@cycleoflifetour.ca

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http://www.timescolonist.com/news/local/good-neighbours-pedal-power-pumps-up-hospices-1.575293